NORTH GOLF SECTOR DRIVES AHEAD
Businesses and golf clubs which rely on golf tourists as part of their trade each year are being given the chance to attend a new look training programme designed to help them increase profits and encourage repeat custom. Welcome Golfer, which uses the highly successful Welcome Host suite of customer awareness programmes as its foundation has been re-launched to highlight the continuous need for meeting and exceeding the needs of today's golf tourists.
The new programme is specifically designed for employees of golf courses, accommodation providers and hospitality businesses who are in regular contact with golfers to enable them to understand and appreciate both the sport and needs of the players. As well as being a training programme on staff awareness, it also acts as a guide for tourism businesses to customise their facilities towards golf tourists. The new programme is being backed by north development agency Highlands and Islands Enterprise with the first courses having recently taken place in Campbeltown and Southend in Argyll.
Tourism training manager at HIE, Chris Taylor said: "Welcome Golfer provides a wide range of information on how to maximise the golfers' enjoyment from the very start of their holiday to the very end. These first two courses proved a great success with a wide range of people attending - from B & B's and hotels on the accommodation side to golf professionals, ground staff and club stewards from golf courses themselves.
"Welcome Golfer helps the golfing sector build up a good reputation which in the longer run should result in more repeat custom and the area becoming an even more attractive option for those who are considering where to go for their next golfing holiday." Welcome Golfer has been revised recently to take account of new trends, markets and business opportunities arising from the significant importance of golf as a niche market for Scottish tourism.
Susan Grant, golf tourism development manager said: "Since Welcome Golfer was initially launched in 1999, it has become a registered benchmark for those involved in the golf hospitality sector. This revised scheme is now in line with what the golfing sector now expects of the Scottish tourism industry, and is an additional tool to increase the economic impact golf has on the Scottish economy."
Steven Dott a sector development manager with Argyll and the Islands Enterprise said: "All those that attended these first courses were very enthused by them which bodes well for future delivery both in our area and the wider Highlands and Islands. The delegates put in a great deal of effort during the courses and this should convert to more return visits and the area enhancing its reputation as a high quality golf destination."
Caithness has four golf
courses at -
Lybster - 9 holes
year membership and only £10 for juniors.
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